The MindShare Index

Past Editions

• Vol. 1 · No. 31 — August 31 – September 6, 2026
  Published September 13, 2026 · 50 entries · Methodology v5.8
  #1: College Football Week 1 (50.9, 52-week peak unchanged at 1.596B) · #2: Death of the Pastor’s Wife (20.2) · #3: Today (19.1) · Eighteen national windows make the opening weekend of college football the biggest entry since the World Cup final. Netflix has a documentary week, baseball’s national windows chart for the first time at No. 11, Olivia Rodrigo leads music at No. 17 as music stops decaying (v5.10), Spider-Man re-enters on a sixth straight No. 1 weekend, and Labor Day repeats empty late night off the chart.
• Vol. 1 · No. 30 — August 24 – 30, 2026
  Published September 13, 2026 · 50 entries · Methodology v5.7
  #1: College Football Week 0 (24.2, 52-week peak unchanged at 1.596B) · #2: Little League World Series: Championship Week (24.2) · #3: Death of the Pastor’s Wife (21.3) · A photo finish between two sets of amateurs, seventy thousand raw points apart. Dolly Parton’s five network tributes enter at No. 4, Netflix owns the premieres, a Grand Theft Auto VI trailer is the week’s top Netflix film, and Spider-Man leaves the chart while still No. 1 at the box office.
• Vol. 1 · No. 29 — August 17 – 23, 2026
  Published September 1, 2026 · 50 entries · Methodology v5.7
  #1: NFL Preseason Week 2 (23.3, 52-week peak unchanged at 1.596B) · #2: Outer Banks: Season 5 (20.2) · #3: Today (18.9) · Four national preseason windows outdraw every premiere in the quietest week of the cultural calendar. Outer Banks’ final season debuts on 80.6M global hours, Rosie O’Donnell’s guest-host week lifts Kimmel to No. 18, the BMW Championship lands at No. 7, and music thins to two entries.
• Vol. 1 · No. 28 — August 10 – 16, 2026
  Published August 26, 2026 · 50 entries · Methodology v5.7
  #1: My Life With the Walter Boys: Season 3 (19.1, 52-week peak unchanged at 1.596B) · #2: The Joe Rogan Experience (18.9) · #3: Good Morning America (18.8) · The lowest No. 1 in the Index’s history, and the narrowest gap to No. 2 on record. Reacher debuts at No. 5, the Charles Manson Tapes at No. 6, Spider-Man slides to No. 7, Kai Cenat hits a career high at No. 8, and NFL preseason arrives at No. 10.
• Vol. 1 · No. 27 — August 3 – 9, 2026
  Published August 16, 2026 · 50 entries · Methodology v5.7
  #1: Spider-Man: Brand New Day (27.8, 52-week peak unchanged at 1.596B) · #2: Ariana Grande (22.1) · #3: The Idaho Murders: College Nightmare (20.2) · Spider-Man holds on a $144.3M second weekend, the fastest film ever to $500M domestic. Ariana Grande’s petal is the highest music debut in the Index’s history, The Devil Wears Prada 2 tops two streaming platforms at once, and cable news joins the chart with three Fox News programs.
• Vol. 1 · No. 26 — July 27 – August 2, 2026
  Published August 11, 2026 · 50 entries · Methodology v5.7
  #1: Spider-Man: Brand New Day (46.4, 52-week peak unchanged at 1.596B) · #2: The Idaho Murders: College Nightmare (21.3) · #3: Today (18.8) · The biggest domestic opening weekend ever recorded, $360.1M across 4,487 theatres. National television news enters the Index for the first time and the morning shows beat the evening newscasts. The Odyssey hands over the record it set seven days earlier.
• Vol. 1 · No. 25 — July 20 – 26, 2026
  Published July 29, 2026 · amended July 31 · 50 entries · Methodology v5.5
  #1: The Odyssey (23.9, 52-week peak unchanged at 1.596B) · #2: A Toxic Love Story (20.2) · #3: The Hawk (19.1) · The first film ever to lead the Index, and the lowest No. 1 on record. Netflix takes five of the top fourteen. Podcast scoring splits measured YouTube hours from modelled audio for the first time, re-anchoring Joe Rogan from 14.4M to 10.0M US attention-hours. Amended July 31 to add four late-night entries.
• Vol. 1 · No. 24 — July 13 – 19, 2026
  Published July 25, 2026 · 50 entries · Methodology v5.3
  #1: FIFA World Cup 2026: The Final (81.8, 52-week peak unchanged at 1.596B) · #2: The Odyssey (31.8) · #3: Joe Rogan Experience · Spain beat Argentina 1–0 before a combined 62.8M US viewers, the most-watched soccer telecast in US history — and it still did not reset the benchmark. Nolan’s Odyssey opens to $123.5M, the biggest live-action opening of 2026. Love Island USA falls off the chart entirely.
• Vol. 1 · No. 23 — July 6 – 12, 2026
  Published July 15, 2026 · 50 entries · Methodology v5.3
  #1: FIFA World Cup 2026: USMNT’s Farewell & the Quarterfinals (76.2, 52-week peak unchanged at 1.596B) · #2: Love Island USA: Season 8 (21.4) · #3: House of the Dragon: Season 3 (20.5)
• Vol. 1 · No. 22 — June 29 – July 5, 2026
  Published July 12, 2026 · 50 entries · Methodology v5.3
  #1: FIFA World Cup 2026: Round of 32 & Round of 16 (100.0, new 52-week peak 1.596B) · #2: America 250: The Fourth of July Broadcasts (35.4) · #3: Wimbledon: Serena’s Return (31.6) · USMNT–Bosnia’s 36.2M combined viewers, the biggest US audience since the Super Bowl; ABC’s America 250 Nashville special beats Macy’s head-to-head; a record 17 podcasts fill a holiday-quiet chart.
• Vol. 1 · No. 21 — June 22 – 28, 2026
  Published July 5, 2026 · 50 entries · Methodology v5.3
  #1: FIFA World Cup 2026: Group Stage Finale & Round of 32 (100.0, new 52-week peak 887.3M) · #2: Olivia Rodrigo (34.0) · #3: House of the Dragon S3 (32.9) · The World Cup on home soil resets the whole scale; first edition on the v5.3 square-root curve; The Bear's final season debuts at No. 14. (No. 20, June 15–21, was not published.)
• Vol. 1 · No. 19 — June 8 – 14, 2026
  Published June 16, 2026 · 50 entries · Methodology v5.2.3
  #1: NBA Finals: Knicks Win the Title (100.0, new 52-week peak 337.3M) · #2: NHL Stanley Cup: Hurricanes Win (34.9) · #3: Joe Rogan Experience (23.2) · Two championships clinch in one week; Love Island USA debuts at No. 5; Taylor Swift's Toy Story 5 single bows at No. 2 on Spotify. (No. 18, June 1–7, and No. 20, June 15–21, were not published.)
• Vol. 1 · No. 17 — May 25 – 31, 2026
  Published June 4, 2026 · 50 entries · Methodology v5.2.3
  #1: NBA Playoffs: Conference Finals, Closing Week (81.1) · #2: Drake (80.5) · #3: Joe Rogan Experience (24.6) · Wembanyama's Spurs reach the Finals on a 15.9M Game 7; Drake's triple-album holds No. 2 in a photo finish; Backrooms opens NEW at No. 5
• Vol. 1 · No. 16 — May 18 – 24, 2026
  Published May 26, 2026 · 50 entries · Methodology v5.2.2
  #1: Drake (93.4) · #2: NBA Playoffs: Conference Finals (70.0) · #3: Lilo & Stitch (40.0) · Second week of Drake's triple-album holds No. 1; NBA Conference Finals tip off with a record WCF Game 1; Memorial Day theatrical opens
• Vol. 1 · No. 15 — May 11 – 17, 2026
  Published May 19, 2026 · 50 entries · Methodology v5.2.2
  #1: Drake: ICEMAN / HABIBTI / MAID OF HONOUR (94.8) · #2: NBA Playoffs: Round 2 Closing (80.6) · #3: Joe Rogan Experience (27.5) · Drake's surprise triple-album drop sets 2026 single-day streaming record; NBA Round 2 wraps with Cavs over Pistons in Game 7; Roast of Kevin Hart NEW at No. 4
• Vol. 1 · No. 14 — May 4 – 10, 2026
  Published May 14, 2026 · 50 entries · Methodology v5.2.1
  #1: NBA Playoffs: Round 2 (85.4) · #2: Noah Kahan (38.9) · #3: Joe Rogan Experience (27.5) · Round 2 opens with the NBA sweeping the week's 10 most-watched US sports telecasts; Round 1 closing Game 7 (76ers-Celtics) most-watched 1st-round G7 ever at 11M
• Vol. 1 · No. 13 — April 27 – May 3, 2026
  Published May 8, 2026 · 50 entries · Methodology v5.2.1
  #1: NBA Playoffs: Round 1, Closing Week (97.6) · #2: Noah Kahan (62.8) · #3: Kentucky Derby 2026 · v5.2.1: news podcasts & YouTube creators added, broadcast/cable channels
• Vol. 1 · No. 12 — April 20–26, 2026
  Published April 28, 2026 · 50 entries · Methodology v5.2
  #1: NBA Playoffs: Round 1 (64.0) · #2: NFL Draft 2026 (57.9) · #3: Michael (37.1, biggest musical-biopic opening at $97M) · Music contracts to 6 entries (from 17) under v5.1.3
• Vol. 1 · No. 11 — April 13–19, 2026
  Published April 23, 2026 · 50 entries · Methodology v5.2
  #1: NBA Playoffs: Opening Weekend (100.0) · #2: Joe Rogan Experience (27.5) · New 52-week peak: 285,000,000 · v5.2 Netflix scoring launch
• Vol. 1 · No. 10 — April 6–12, 2026
  Published April 12, 2026 · 50 entries · Methodology v5.1.2
  #1: The Masters 2026 (61.4) · #2: Euphoria S3 Premiere (39.2) · 17 music entries (artist-level scoring) · Peak: 191,187,500
• Vol. 1 · No. 9 — March 30 – April 5, 2026
  Published April 5, 2026 · 50 entries · Methodology v5.0.4
  #1: Artemis II: Moon Mission (100.0) · #2: NCAA Final Four (80.0) · New 52-week peak: 191,187,500
• Vol. 1 · No. 8 — March 23–29, 2026
  Published March 29, 2026 · 50 entries · Methodology v5.0
  #1: Joe Rogan Experience (100.0) · #2: Wicked: For Good (87.1) · Peak: 108,000,000

The MindShare Index has been published weekly since March 2026. Earlier editions (Vol. 1 No. 1–7) predate the live site and are not archived here. The archive will grow each week as new editions are published.