The MindShare Index — What America Is Watching, Listening & Scrolling

The MindShare Top 50

Ranked by Attention-Hours

How MindShare Works

v2.0

The Attention Equation
MindShare v2.1 · US Attention-Hours goes beyond raw view counts. Inspired by McKinsey's attention research and aligned with Nielsen's Gauge methodology, we weight content by attention-hours — estimated real time spent actively engaged.

MindShare = Attention-Hours
  × Depth Multiplier
  × Velocity Bonus
  × Recency Decay
  ÷ Platform Normalization

Depth Multiplier rewards longer engagement. A 40M-stream podcast outscores a 300M-view TikTok because a consumed hour represents deeper cultural penetration than a scrolled-past clip.

Velocity Bonus measures rate-of-growth, not just absolute numbers. A video gaining 5M views/day from 0 scores higher than one holding steady at 50M.

Cross-Platform Amplification tracks when content on one platform drives measurable engagement on another — e.g., a Netflix finale boosting an artist's Spotify streams 4,000%.

Data Sources: Netflix Top 10 global hours (US-adjusted by content type), Spotify US Weekly Charts (kworb.net), Box Office Mojo domestic, FlixPatrol US rankings (Disney+, HBO, Prime, Paramount+, Hulu, Apple TV+), Nielsen Gauge (platform share calibration), Apple Podcasts.