The MindShare Top 50
Three records in one week. NBA Round 1 closes at #1 (97.6) on the back of a 76ers–Celtics Game 7 that drew 11M on NBC/Peacock — the most-watched first-round Game 7 ever. Noah Kahan debuts at #2 (62.8) as The Great Divide becomes the biggest rock-album opening in more than a decade, planting 18+ tracks inside Spotify’s US weekly top 51. The Kentucky Derby (May 2) lands at #3 (58.8) with 19.6M viewers — NBC’s biggest Derby audience since 1989. The Devil Wears Prada 2 opens to $76.7M for #4. The 285M peak (NBA Opening Weekend) holds.
Also new this week: a badge taxonomy refactor (v5.2.1). Each entry now carries an explicit category — Live Event · Show · Movie · Music · Podcast — rendered as the small kicker above each title, with channels (where you receive the content + where the conversation is happening) as the pill row below. Honest side effect: adding distinct Broadcast and Cable tags surfaced an undercount that’s been lurking since broadcast TV joined the chart in v5.0.4. NBA, Derby, and NHL had been getting Cultural Reach credit for streaming and social distribution but not for the broadcast/cable nets they actually run on. Result: NBA moved 92.7 → 97.6, Derby 54.2 → 58.8, NHL 18.8 → 20.7. Per the standing rule against retroactive scoring, prior weeks are not rescored. Full notes in the v5.2.1 changelog of the methodology doc.
Two long-running gaps closed this week. First, the podcast scoping was too narrow. The Daily, Dateline NBC, and SmartLess are all consistent top-tier US podcasts by Edison Research's reach measurement — and none of them had been on prior charts because the data collection had been anchored on Spotify charts, which under-index the news and narrative tier. All three slot in this week (and going forward, the weekly podcast pull cross-checks Apple Podcasts and Edison alongside Spotify). Second, pure-YouTube creator content didn't have a recurring slot in the production workflow. MrBeast's late-April release "I Stranded 100 People in the Wilderness" cleared an estimated 30M+ US views in its first week and lands at #24 — the first creator entry on the chart in several weeks.
Also new this week: a badge taxonomy refactor (v5.2.1). Each entry now carries an explicit category — Live Event · Show · Movie · Music · Podcast — rendered as the small kicker above each title, with channels (where you receive the content + where the conversation is happening) as the pill row below. Honest side effect: adding distinct Broadcast and Cable tags surfaced an undercount that’s been lurking since broadcast TV joined the chart in v5.0.4. NBA, Derby, and NHL had been getting Cultural Reach credit for streaming and social distribution but not for the broadcast/cable nets they actually run on. Result: NBA moved 92.7 → 97.6, Derby 54.2 → 58.8, NHL 18.8 → 20.7. Per the standing rule against retroactive scoring, prior weeks are not rescored. Full notes in the v5.2.1 changelog of the methodology doc.
Two long-running gaps closed this week. First, the podcast scoping was too narrow. The Daily, Dateline NBC, and SmartLess are all consistent top-tier US podcasts by Edison Research's reach measurement — and none of them had been on prior charts because the data collection had been anchored on Spotify charts, which under-index the news and narrative tier. All three slot in this week (and going forward, the weekly podcast pull cross-checks Apple Podcasts and Edison alongside Spotify). Second, pure-YouTube creator content didn't have a recurring slot in the production workflow. MrBeast's late-April release "I Stranded 100 People in the Wilderness" cleared an estimated 30M+ US views in its first week and lands at #24 — the first creator entry on the chart in several weeks.