Est. 2026  · 

The Index

Cultural Attention, Charted

Vol. 1 · No. 25 Week of July 20 – 26, 2026 MindShare v5.5 · US Attention-Hours

The MindShare Top 50

A film has never led this chart before. One just did, in the quietest week the Index has recorded. The Odyssey took $90.0M in its second weekend, down only 27% and the best second weekend of Christopher Nolan's career, for a running $289.4M. It scores 23.9 and takes No. 1. Every previous week has been topped by a live event, a podcast or an artist: the NBA playoffs, the World Cup, Artemis II, Drake, Joe Rogan. Never a movie. And 23.9 is the lowest score any No. 1 has posted, by a distance: the previous floor was the Masters at 61.4 in April. Both facts are the same fact. The World Cup ended on July 19, it took roughly two-thirds of the chart's ceiling with it, and what is left is a normal American summer week.

Netflix owned the vacuum. Five of its films land in the top fourteen: A Toxic Love Story debuts at No. 2, 72 Hours at No. 5, Ordinary Angels at No. 8, Sniper: No Nation at No. 10 and Wicked: For Good, arriving on the service July 20, at No. 14. The Hawk holds No. 3 in its second week. Ransom Canyon returns for its second season at No. 6, and it returns diminished: trade reporting has its opening week down more than 40% on season one. Away from streaming, the WNBA All-Star Game drew 3.2 million on ABC at No. 23, the fifth-largest audience in the league's history and up 44% on a 2025 game Caitlin Clark missed, and the Brickyard 400 took 2.384 million at No. 36.

One note on what you are reading. Two things on this page changed this week. Podcast figures now separate what is measured from what is modelled: YouTube hours are counted directly, audio plays are estimated, and every podcast entry carries the split. Nobody sells podcast play data, so the modelled share stays large and is now stated rather than assumed. Joe Rogan sits at No. 4 on 10.0 million US attention-hours, down from the 14.4 million used through No. 24, because two of the figures behind that number had never been checked against the source and were high. Separately, Nielsen's streaming measurement runs about five weeks behind, so no US streaming figure for this window has been measured by anyone yet.
Amended Friday July 31. Late night was missing when this chart went up on Wednesday. Its only public source publishes a week's Nielsen numbers on the Friday after that week ends, and rather than estimate them, the four shows were left off and the gap was disclosed. Those numbers landed this morning, so late night is on the chart now: Jimmy Kimmel Live! at No. 20, The Tonight Show at No. 22, The Daily Show at No. 24 and Late Night with Seth Meyers at No. 38. Four entries in means four out, all from the bottom of the fifty: The Agency, Malcolm Todd, Silo and Voicemails for Isabelle. Nothing above No. 19 moved, and not one score changed. The late-night figures are Nielsen Live+3, which is the basis that source publishes.