Est. 2026  · 

The Index

Cultural Attention, Charted

Vol. 1 · No. 28 Week of August 10 – 16, 2026 MindShare v5.7 · US Attention-Hours

The MindShare Top 50

My Life With the Walter Boys takes No. 1 at 19.1, the lowest score ever to lead the Index. Netflix’s US No. 1 series in its second week on the list (8.7 million global views, 68.5 million hours) rises from No. 9 to the top because everything above it fell away: Spider-Man: Brand New Day drops from No. 1 to No. 7 on a $70.7M third weekend, still No. 1 in theatres and past $2 billion worldwide, but three weeks in and out of its launch window. The top four sit within four tenths of a point: Walter Boys 19.1, The Joe Rogan Experience 18.9, Good Morning America 18.8, Today 18.7. That is the narrowest gap between No. 1 and No. 2 in the Index’s 20 editions. Nothing dominated the week, and the score says so.

The new entries are where the attention actually moved. Reacher debuts at No. 5 on a three-episode season-four launch, No. 1 on Prime Video for three of its four days in the window. Netflix’s Charles Manson Tapes lands at No. 6 (4.9 million global views in five days) and Tires season three at No. 14. Football is back for real: the first full preseason weekend enters at No. 10 on four NFL Network national windows that drew 6.5 million viewers combined. Kai Cenat climbs to No. 8, a career high, on 96.5 million views across a week of 700-minute Minecraft streams with IShowSpeed. Ariana Grande’s petal slips from No. 2 to No. 15 in its second week, 38.8 million Spotify streams across twelve tracks, half its debut. And Stray Kids took the Billboard 200 with the biggest sales week of their career without appearing here at all: a sales-and-physical album that never reaches the Spotify US Top 200 floor is exactly the kind of moment this chart, measuring time spent, is built to miss. Music is four entries, up from three.

Two reading notes. Lanterns premiered on HBO Sunday night, the last hours of this window, and the 6.6 million US viewers WBD reported came over three days; only the premiere night counts here, and it did not make the fifty. Next week catches the wave. MLB’s Field of Dreams game drew 1.66 million on Netflix, down from 3.1 million on FOX the last time it was played in Dyersville, and that audience over a three-hour window is not enough to chart either.