The MindShare Top 50
The World Cup did it again. Three weeks ago the 52-week peak was 337M, set by the Knicks. Last week the group-stage finale pushed it to 887M. This week the knockouts nearly doubled it: USMNT–Bosnia (July 1) drew a final 26.4M on Fox plus 9.8M on Telemundo, roughly 36.2M combined and the biggest American audience on any network since the Super Bowl. Four days later Mexico–England reached ~45M across platforms, and its 23.2M on Telemundo and Peacock is the largest Spanish-language soccer audience ever measured in the US. An estimated 475M US attention-hours across ~18 in-window match windows, now scored at championship depth per the standing rule for knockout rounds, sets the new 100.0 at 1.6B. The rolling benchmark is doing exactly what it was designed to do: this is the biggest sustained attention event since the chart launched, and the math says so.
The rest of the week belonged to the holiday. America 250 debuts at No. 2 (35.4): ABC’s Nashville special (5.4M) beat NBC’s Macy’s Fireworks head-to-head for the first time since 2010, Nathan’s Hot Dog Eating Contest tripled to a record 5.0M in its first over-the-air airing, and ABC’s 24-hour block reached 49.6M total viewers. Wimbledon opens at No. 3 (31.6) on the back of Serena Williams’ return at 44: her first-round loss averaged 1.8M on ESPN, a record for any first-round match there. Beneath the events, a record 17 of 50 entries are podcasts. July 4th week gutted the usual competition (late night was all repeats, broadcast was almost entirely encores) and the evergreen weekly habits filled the space. Olivia Rodrigo cools from 91.1M to 70.1M streams and holds No. 5. Enola Holmes 3 is the week’s biggest streaming debut at No. 9 (20.7M views in five days, per Netflix). The bubble line rose to 8.9, which is what pushed The Polygamist (still Netflix’s No. 7 show) and Morgan Wallen off the chart; Supergirl’s 74% second-weekend drop did the same from No. 16.
A note on reading this week’s scores. Everything below No. 1 reads lower than last week on similar audiences: House of the Dragon held the same estimated hours and moved from 32.9 to 22.6. That is the benchmark doubling, not America switching off. A 22.6 this week represents more absolute attention than a 32.9 did last week. The final is July 19. Expect 100.0 to move once more.
The rest of the week belonged to the holiday. America 250 debuts at No. 2 (35.4): ABC’s Nashville special (5.4M) beat NBC’s Macy’s Fireworks head-to-head for the first time since 2010, Nathan’s Hot Dog Eating Contest tripled to a record 5.0M in its first over-the-air airing, and ABC’s 24-hour block reached 49.6M total viewers. Wimbledon opens at No. 3 (31.6) on the back of Serena Williams’ return at 44: her first-round loss averaged 1.8M on ESPN, a record for any first-round match there. Beneath the events, a record 17 of 50 entries are podcasts. July 4th week gutted the usual competition (late night was all repeats, broadcast was almost entirely encores) and the evergreen weekly habits filled the space. Olivia Rodrigo cools from 91.1M to 70.1M streams and holds No. 5. Enola Holmes 3 is the week’s biggest streaming debut at No. 9 (20.7M views in five days, per Netflix). The bubble line rose to 8.9, which is what pushed The Polygamist (still Netflix’s No. 7 show) and Morgan Wallen off the chart; Supergirl’s 74% second-weekend drop did the same from No. 16.
A note on reading this week’s scores. Everything below No. 1 reads lower than last week on similar audiences: House of the Dragon held the same estimated hours and moved from 32.9 to 22.6. That is the benchmark doubling, not America switching off. A 22.6 this week represents more absolute attention than a 32.9 did last week. The final is July 19. Expect 100.0 to move once more.