The MindShare Top 50
The USMNT went out, and the whole country watched it happen. Belgium’s 4–1 win on Monday night drew a final 33.086M on Fox alone, peaking at 41.0M: the most-watched soccer telecast in US history, roughly 42M combined with Telemundo and Peacock. And then the tournament shrugged off the host’s exit. The quarterfinals set records in both languages: England–Norway 21.8M and Argentina–Switzerland 18.15M on Fox (up 150% from 2022), and a record 10.4M average across Telemundo and Peacock, the most-watched World Cup quarterfinals in Spanish-language history. The World Cup holds No. 1 at 76.2 on an estimated ~320M US attention-hours. Note what didn’t happen: for the first time in three weeks, the 100.0 benchmark didn’t move. It stays at the 1.6B the knockouts set. The final, with Bad Bunny at halftime, is Sunday. Expect it to move then.
Below the tournament, two methodology updates earn their keep. Love Island USA jumps to No. 2 (21.4): six new episodes this week and Peacock’s No. 1 title every single day, now scored as weekly-recurring content per the new in-season daily reality rule, because an audience watching six fresh episodes is not paying “residual” attention. And the podcast count corrects from last week’s record 17 to 14 in the first week of the re-anchored estimate tiers: Mel Robbins and Huberman Lab exit at essentially unchanged chart positions because the hour estimates snapped back to the documented bands, not because the shows shrank. Elsewhere: Wimbledon climbs to No. 4 on finals actuals, and the headline is the women’s side: Noskova–Muchova, the first all-Czech final of the Open era, set the all-time ESPN record for a Wimbledon women’s final at 1.9M, up 46% on 2025. Moana’s live-action opening ($43.1M) debuts at No. 11 and drags the animated originals back up the Disney+ chart behind it, Big Brother 28’s 3.88M premiere (its best since 2021) lands at No. 18, Kai Cenat’s return stream, over 1M concurrent across Twitch and YouTube, enters at No. 37, and Sunday’s Fever–Aces game (2.46M on NBC) squeezes on at No. 41. The exits worth naming: Toy Story 5 leaves the chart at $404M cumulative and Minions & Monsters at a $21.2M weekend, both to weeks-on-chart decay against an 8.6 bubble: the documented theatrical gap at work. Drake’s nine-week run ends the same way. Dutton Ranch’s five-week run ends one spot under the line while still Paramount+’s No. 1 title. And the July 4th catalog wave, Toby Keith’s posthumous No. 2 on Spotify above all, scored real numbers but fell just short.
One note on this week’s figures. Updated Wednesday with the weekend actuals: Wimbledon’s finals, Big Brother’s Sunday episode and the Spanish-language quarterfinal audiences are now per Nielsen. Semifinal sessions and the late-night entries remain estimated.
Below the tournament, two methodology updates earn their keep. Love Island USA jumps to No. 2 (21.4): six new episodes this week and Peacock’s No. 1 title every single day, now scored as weekly-recurring content per the new in-season daily reality rule, because an audience watching six fresh episodes is not paying “residual” attention. And the podcast count corrects from last week’s record 17 to 14 in the first week of the re-anchored estimate tiers: Mel Robbins and Huberman Lab exit at essentially unchanged chart positions because the hour estimates snapped back to the documented bands, not because the shows shrank. Elsewhere: Wimbledon climbs to No. 4 on finals actuals, and the headline is the women’s side: Noskova–Muchova, the first all-Czech final of the Open era, set the all-time ESPN record for a Wimbledon women’s final at 1.9M, up 46% on 2025. Moana’s live-action opening ($43.1M) debuts at No. 11 and drags the animated originals back up the Disney+ chart behind it, Big Brother 28’s 3.88M premiere (its best since 2021) lands at No. 18, Kai Cenat’s return stream, over 1M concurrent across Twitch and YouTube, enters at No. 37, and Sunday’s Fever–Aces game (2.46M on NBC) squeezes on at No. 41. The exits worth naming: Toy Story 5 leaves the chart at $404M cumulative and Minions & Monsters at a $21.2M weekend, both to weeks-on-chart decay against an 8.6 bubble: the documented theatrical gap at work. Drake’s nine-week run ends the same way. Dutton Ranch’s five-week run ends one spot under the line while still Paramount+’s No. 1 title. And the July 4th catalog wave, Toby Keith’s posthumous No. 2 on Spotify above all, scored real numbers but fell just short.
One note on this week’s figures. Updated Wednesday with the weekend actuals: Wimbledon’s finals, Big Brother’s Sunday episode and the Spanish-language quarterfinal audiences are now per Nielsen. Semifinal sessions and the late-night entries remain estimated.